The White Company to open at The Furlong this summer

The White Company is delighted to announce their opening in Ringwood, Hampshire at the popular Furlong shopping centre.

Bringing the brand’s successful curated concept to the area, the store will be located within the hub of this historical market town. The character, double-fronted property will be nestled within the picturesque open-air Furlong courtyard that is already home to many premium brands; including Sweaty Betty, Clarendon Fine Art and Whistles.

The new Ringwood store will house The White Company’s signature warm and minimal style in a lifestyle layout designed to inspire customers with styling and design tips that are both achievable and affordable.

The curated store concept (originally launched in Market Harborough in 2022) offers a showroom experience and houses a considered edit of beautiful lifestyle products and luxury gifting. From the brand’s premium fragrance and luxury accessories – including The White Company’s celebrated cashmere socks – to those elevated essentials for your home and wardrobe.

The White Company full collection will be available to order instore, with product experts on hand to guide customers through their selections.

Sarah King, Director of Property at The White Company, says: “We are delighted to be opening a store in Ringwood. The White Company thrives in market towns and this store is a great fit for the business. Our store experience and integrated digital offer will enable us to bring our perfectly curated edit of Home, Clothing, Fragrance and The Little White Company to customers in this well-established centre”.

Then opening date is to be confirmed but they are hoping for late August 2023.